{"id":191677,"date":"2026-09-20T17:49:00","date_gmt":"2026-09-20T15:49:00","guid":{"rendered":"https:\/\/oldaalten.nl\/?post_type=organisatie&p=191677"},"modified":"2026-09-22T20:17:32","modified_gmt":"2026-09-22T18:17:32","slug":"v-v-v","status":"publish","type":"organisatie","link":"https:\/\/oldaalten.nl\/en\/organisation\/v-v-v\/","title":{"rendered":"V.V.V."},"content":{"rendered":"\n

The history of Aalten\u2019s VVV is closely connected with that of Aaltens Belang<\/a>, but it does not begin with that association. As early as 1892, notary John Bernard William Maitland<\/a> invited local residents to discuss establishing a VVV in Aalten. Ideas included photographs of attractive places and walking maps. There is, however, no evidence yet that this initiative led to a permanent organisation at that time.<\/p>\n\n\n\n

Aalten was also being promoted through organised VVV activity before the Second World War. In 1933, the Gids voor de Oost-Graafschap: Winterswijk, Aalten, Breedevoort, Dinxperlo, Lichtenvoorde<\/em> was published by De Verenigde V.V.V., showing that Aalten was already part of regional tourism promotion.<\/p>\n\n\n\n

After the war, the local VVV can clearly be documented as an active organisation. A 1947 annual review records that the VVV managed several campsites, which were also used by foreign visitors. That year it also organised a concert by the Arnhem Orchestra Association.<\/p>\n\n\n\n

V.V.V. Aaltens Belang<\/h2>\n\n\n\n

The connection with Aaltens Belang remained visible for a long time. A walking map published in 1964 was issued by V.V.V. \u2018Aaltens Belang\u2019. It showed twelve walking and cycling routes as well as the swimming pool, Loohuis nature reserve and a campsite.<\/p>\n\n\n\n

The 1967 Aalten municipal address directory also lists V.V.V. \u2018Aaltens Belang\u2019. Its secretariat was then based at Markt 11, where a VVV office stood. The directory gives telephone number 3052.<\/p>\n\n\n\n

The VVV did more than distribute leaflets and tourist information. It also helped organise activities and visits to Aalten. In 1960, for example, Dagblad Tubantia<\/em> reported that much of the preparation for a large Vaags family reunion<\/a> had been the work of the VVV secretary, whom the newspaper described as highly skilled in organisational matters of this kind.<\/p>\n\n\n\n

Professionalisation<\/h2>\n\n\n\n

During the twentieth century, tourism increasingly became the organisation\u2019s main focus. According to later accounts, these activities were further professionalised in the mid-1980s. Aaltens Belang ceased to exist as an independent association and the tourism work continued within the VVV organisation. The exact organisational transition still requires further research.<\/p>\n\n\n\n

VVV offices around the Markt<\/h2>\n\n\n\n

Over the years, Aalten\u2019s VVV was based at several locations around the Markt. In 1967, the secretariat of V.V.V. \u2018Aaltens Belang\u2019<\/strong> was at Markt 11<\/strong>, where a separate VVV office stood.<\/p>\n\n\n\n

That same year there were plans for a major redevelopment of the Markt. Much of the municipal offices complex was to be demolished. The plans for the cleared site included a new VVV office with a waiting area for bus passengers<\/strong>. They were never carried out, but they do show how established a presence the VVV had become in Aalten town centre.<\/p>\n\n\n\n

In the 1970s, the VVV moved to Markt 4<\/a>. The building had served as a police station from 1949. After the police moved to a new station<\/a> on Polstraat in the early 1970s, it was used for a time as the VVV office. In 1978 the building stood empty and was sold to the Stegers family.<\/p>\n\n\n\n

Markt 3<\/a>, the distinctive building with the clock gable, also served for a time as a VVV office. The exact period has not yet been established. The 1967 address directory still lists the Social Services Office at this address.<\/p>\n\n\n\n

In 2011, the VVV agency moved into the Aalten Museums at Markt 14<\/a>, bringing the museum and tourist information service together at one location. VVV Aalten is still based there today.<\/p>\n\n\n\n

Regional co-operation<\/h2>\n\n\n\n

In the twenty-first century, tourism was increasingly organised on a regional basis. From 2011, separate municipal financial support for local VVV offices was replaced by support through Stichting VVV Achterhoek. Local VVV agencies remained in Aalten, Bredevoort and Dinxperlo.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Tourist information centre<\/p>\n","protected":false},"featured_media":191751,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":[],"class_list":["post-191677","organisatie","type-organisatie","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/oldaalten.nl\/en\/wp-json\/wp\/v2\/organisatie\/191677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oldaalten.nl\/en\/wp-json\/wp\/v2\/organisatie"}],"about":[{"href":"https:\/\/oldaalten.nl\/en\/wp-json\/wp\/v2\/types\/organisatie"}],"replies":[{"embeddable":true,"href":"https:\/\/oldaalten.nl\/en\/wp-json\/wp\/v2\/comments?post=191677"}],"version-history":[{"count":2,"href":"https:\/\/oldaalten.nl\/en\/wp-json\/wp\/v2\/organisatie\/191677\/revisions"}],"predecessor-version":[{"id":192357,"href":"https:\/\/oldaalten.nl\/en\/wp-json\/wp\/v2\/organisatie\/191677\/revisions\/192357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oldaalten.nl\/en\/wp-json\/wp\/v2\/media\/191751"}],"wp:attachment":[{"href":"https:\/\/oldaalten.nl\/en\/wp-json\/wp\/v2\/media?parent=191677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}